Co-founder & Product Lead
Astrolabium, Portugal (Sep 2024 - Present)
Building an AI-powered predictive analytics platform that helps SMB and enterprise energy producers manage portfolio imbalances and price risk in regulated EU markets. Leading the full product lifecycle from zero, including vision, strategy, roadmap, pricing, and go-to-market execution. Conducted structured discovery with 10+ C-level executives, secured 4 validation pilots, and collaborated directly with the technical co-founder to balance AI capability depth with usability and regulatory reliability.
Interim Senior Product Manager
DSwiss, Switzerland (Aug 2023 - Apr 2024)
Led end-to-end product strategy for a next-generation B2B password manager from discovery through EU market launch. Defined and delivered enterprise-grade features including SSO, SAML, RBAC, and self-serve user management, while meeting strict compliance requirements (zero-knowledge architecture). Presented roadmap, KPIs, and strategy weekly to C-suite executives, designed a self-serve checkout flow integrating ChargeBee, and contributed to pre-launch sales uplift through close collaboration with sales and marketing.
Product Strategy Consultant
Multiple Organizations, Portugal, Finland, Türkiye (Apr 2024 - Present)
Advising startups, NGOs, and research firms on product strategy, GTM positioning, and market expansion. Led the B2B pivot for an LMS platform (Sopu Academy), defining target segments, pricing, and a prioritized roadmap for corporate L&D use cases. Partnered with founders at Wiseshape on international GTM execution, and helped ZFA Research through service design and organizational positioning.
Senior Product Manager
Quentic (acquired by AMCS), Finland (Jan 2020 - Apr 2024)
Directed B2B SaaS product strategy for compliance and occupational safety products serving enterprise customers across automotive, chemical manufacturing, and consumer goods. Reduced customer support tickets by 40% by redesigning configuration tools into self-serve interfaces, increased mobile app engagement by 20% through continuous discovery-driven enhancements, and launched an AI-powered conversational incident reporting PoC. Presented roadmap and metrics regularly to CPO and CTO, co-led post-acquisition system migration, and mentored junior product managers and designers.
Earlier Roles | Service Design & UX
Finland, Türkiye (2015 - 2019)
Held UX and service design roles at Mash Finance (fintech mobile and web across distributed European teams), Broadsoft/Cisco (B2B video conferencing), and TAV Information Technologies (aviation SaaS products including baggage reconciliation, collaborative decision-making, and indoor navigation). Built a strong foundation in user research, interaction design, and complex system usability across regulated and operationally demanding environments.